As been told by our seniors that our suit will be our second skin, we thought of designing a next century suit and named it Allter Ego.
“All” what you will need from a suit ever
“Allter” for the customize your own suit option
“Allter Ego” as it will be our second skin.
It was all random, everyone was building on a word one after other, and logic was imposed on it afterward. We thought to present a suit that allows you to stay cool, is odourless, stain-proof, waterproof along with the resistance to wrinkles making it wear comfortably in any situation.
Then came the time for us to pitch out the idea to seniors. Being given just 2 hours, teams divided themselves into pairs of two and everyone was seen running here and there after seniors, waiting for them to listen to our ideas. We started by asking “have you ever faced any problems wearing your suits the whole day?” and got the obvious answers and thus half of our work was done.
It was really fun to work with the team members and to convince people on some random idea.
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ABG Company:
Fashion and lifestyle industry has always been evolving and requires innovation consistently for the ever-increasing demand in retail sector. Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. I have always been interested in Marketing and also Lifestyle, Madura offers the both. I hold values received from home and school very dear to me and they match with the values at Madhura. Also, the freedom we get there to go on with our own ideas is something which fascinates me a lot. Having freedom for ideas and their implementation under best mentors will add a lot to my learnings and in turn will help the organisation in its mission with more and more innovative ideas.
Comments
Sanket More
many more challenges to come #GoIIFTGO #ABGLP
25 Jul 2018, 11.07 PM
Ketan Deshpande
All the late nights and early mornings will pay off .........
25 Jul 2018, 11.36 PM